The New Management Approach Is Coherence

The traditional strategy is about the world we'ld like to exist, not the one we really live in. We need to set clear rules and guide lines for how decision making should happen. Action should be taken based on evidence. Everyone needs to be able to access all the data and commit to usingi tell me more about competing on product. What is the mode there? So in us, you have a cultural mode. It's hard to replicate. And you're building a product for advanced marketers. Do you have an innovation a advantage here? How are you thinking about this? For us, the pace of innovation is probably the most important thing in the company.