Is It a Cultural Thing or a Global Issue?

I don't think the consumers in their attitudes, behaviors and beliefs are massively different from the US. But I think that there are regulatory and industrial powers that have slowed things down and changed them to the detriment of the European market and the European consumer. Do you think that's by and large a global issue? You know, I can't speak really to Asia. And India, I'm not an expert in those markets. They haven't come very far so far. Obviously, you have to take that into account.