The expectation now is your company, you do have to show that youre have some basic level of ampathy for people who are suffering in america. So if we're not standing up to talk about what's important, then our employees are going to say, look, i can take my talent elsewhere. And shareholders like black rock, larry fink is now saying, look, we are sting in companies that build their company to cater to multiple stake holders and knowing that those are going o b h companies that stick around long terms....