10min chapter

Nikonomics - The Economics of Small Business cover image

65 - Why Everyone SHOULDN'T Buy a Business with Chelsea Wood

Nikonomics - The Economics of Small Business

CHAPTER

Understanding Risk in Business Ventures

This chapter draws an analogy between business risks and casino games, emphasizing the need for a clear understanding of one's risk appetite before making financial decisions. It highlights the importance of self-awareness and aligning personal strengths with business demands, advocating for a calculated approach to entrepreneurship. The chapter also introduces a self-reflective exercise to help identify individual circumstances and decision-making processes in considering business ownership.

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