25min chapter

Finding Mastery with Dr. Michael Gervais cover image

Peter Shapiro: The Most Influential Concert Promoter of His Generation

Finding Mastery with Dr. Michael Gervais

CHAPTER

Evolving Concert Promotion Strategies

This chapter delves into the transformation of concert promotion and ticket sales, contrasting traditional venues with innovative models like Brooklyn Bowl. It discusses the importance of ancillary revenue streams and how they benefit both music events and emerging artists by making concerts more accessible. Additionally, the chapter highlights personal anecdotes and the significance of community engagement in the live music experience.

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