Why consumer behavior shifts | Marketing For The Now Episode #16
The GaryVee Audio Experience
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The Evolution of Consumer Behavior and Brand Responsibility
This chapter explores the changing landscape of audio content and its impact on consumer behavior, particularly in the wake of COVID-19 and social justice movements. It emphasizes the importance of authenticity and ethical practices in branding, urging companies to align their actions with their values in order to build trust with audiences. Additionally, it highlights the growing significance of sustainability and self-care in influencing purchasing decisions among consumers, especially the younger demographic.
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