2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Nike's Commodity Halo

Nike sells a lot of 50, 60, $70 pairs of shoes. Those are probably commodities that are helped by the brand halo. Nike monarchs have been their best selling shoe for many years. It's like the ultimate barbecue shoe. And so they've sold enormous volumes of this thing. I'm like one more kid away from becoming a Nike monarch.

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