ReThinking: The science of taste and smell with Rachel Herz
Worklife with Adam Grant
00:00
The Flavorful Science of Taste and Memory
This chapter explores the intricate relationship between taste, scent, and memory, featuring insights from a neuroscientist on how biology influences flavor perception. Through personal anecdotes and discussions of 'super tasters,' the chapter highlights genetic factors affecting taste sensitivity and the evolutionary significance of taste preferences. Additionally, it examines how individual experiences shape our culinary choices and health behaviors regarding food.
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