Is Green Washing a Side Effect of People Caring?

Merk Heinle: Firms tend to stay private when they want to avoid disclosure. Going public brings with it a big duty to disclose, and that motivates firms not to go public. He says the bigger worry is that nobody cares about green washing or green hushing. But underlying, it's good that we talk about it because it sort of shows that there are people out there that who care.