Sword Guys and Mark Zuckerberg - I'm Not a Very Good Consumer.

In his best selling book, 12 Rules for Life and Anadote to Chaos, Dr. Jordan Peterson argues that strict hierarchies are natural and healthy at least to some extent. According to a write up in the conversation, quote, to prove his point, Peterson uses the example of lobsters which human share a common evolutionary ancestor with. The study suggests social status is highly valued in our subconscious minds, even as much as money.