A friend of mine's two-year-old wouldn't sleep and he called his wife for advice. The conversation turned into a discussion about how to get your child to sleep at night. He says the problem is less as a vitamin or a painkiller and more in a different context. "I call it the complaining and advice scale"
Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.