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How To Stick To Your Resolutions, With Ayelet Fishbach

Big Brains

CHAPTER

The Delution Principle

The more goals are incentives that something has, the less we connect it to the central goal. One study found food labels like sizlin sesan green beans with toasted garlic increase consumption over nutritious green beans by 30%. Emphasizing the goal of health makes us think the food won't taste good.

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