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That Duolingo owl is unhinged

The Hustle Daily Show

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Unhinged Marketing Strategies for Gen Z

Duolingo has given the owl this kind of outrageous personality that is in some parts wild and in other parts kind of relatable at times. I think probably one of my favorite storylines from Duolingo on TikTok would be Duo's crush on Duolipa, just given their name similarities. So it's fun to watch. Gen Z is a generation that has had access to social media for longer than any other generation. And so they're kind of over it. They want to see things that are relatable and laughable.

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