Fix internal linking and architecture

E905: An auto repair shop paid $24,000 for SEO.

In 11 months, they generated $2.8 million in revenue.

This is exactly how that happened and why most local SEO campaigns never come close to results like this.

The strategy comes from a real-world case study shared by Sarvesh Shrivastava, and it lines up perfectly with what actually works for local service businesses today.

This is not theory.

This is not generic "best practices."

This is practical local SEO execution that leads to phone calls and booked jobs.

We cover:

- Why generic "services" pages don't convert - and what to build instead - How high-intent local pages (emergency, same-day, city-specific) drive revenue - The role of local blog content in rankings, trust, and topical authority - Why internal linking and site structure are some of the most ignored SEO levers - How fixing orphan pages and poor architecture can unlock fast growth - What actually moves the needle inside Google Business Profile optimization - Why real photos and accurate categories matter more than most people think - How Google crawls your entire site when GBP updates are made - The difference between traffic keywords and keywords that generate calls - Why going "fully local" beats chasing big national keywords every time - How real backlinks from relevant local and industry sites outperform cheap links

You'll also hear references to insights from past conversations with:

- Jake Hundley on information architecture and interlinking - Darren Shaw on Google Business Profile best practices - Real examples of technical issues uncovered using Screaming Frog

By the end of this, you'll understand:

- Why most local businesses struggle with SEO - What a revenue-focused local SEO strategy actually looks like - How small service businesses can compete without massive budgets - Why "ranking" is the wrong goal - and calls are the right one

This is episode 905 of my daily digital marketing show.

⭐️ Sarvesh Shrivastava's thread - https://x.com/bloggersarvesh/status/2003488564651450520?s=46 ⭐️ Sarvesh Shrivastava's episode - E872 - How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong) - https://youtu.be/SDYzINt4ezo ⭐️ Jake Hundley's episode - E900 - Most SEO Agencies Are Selling You Stuff That Doesn't Work (Here's What Actually Does) - https://youtu.be/R1cnAPoHCcI ⭐️ Darren Shaw's episode - E881 - Local SEO Masterclass: Darren Shaw on Ranking Factors, Reviews, and Google Business Hacks - https://youtu.be/1awWMG1e5kY

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: SEO Success Story 00:15 Guest Spotlight: Sarvesh Shrivastava 00:59 High-Intent Money Pages 02:04 Local Blog Content 02:47 Internal Linking 04:34 Google Business Profile Optimization 05:33 Building Real Backlinks 05:52 Focusing on Local Keywords 06:25 Conclusion: The Power of Local SEO 07:03 Final Thoughts and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#localseo #searchengineoptimization #googlebusinessprofile #localmarketing