The Gray Area with Sean Illing cover image

Why We're Polarized, with Jamelle Bouie (live!)

The Gray Area with Sean Illing

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Micro-Targeting and Political Polarization

This chapter analyzes the effectiveness of micro-targeting in political advertising and its connection to increased polarization among voters. It argues that while micro-targeting might reinforce existing identities, it does not significantly change opinions or influence election outcomes. The discussion emphasizes the importance of focusing on local issues to engage less politically committed voters, and reflects on the current state of democracy and political representation in the U.S.

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