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How to Succeed in Web3 Marketing
nft now podcast
Ethereum - What Are Some of the Key Principles and Marketing Tactics?
When I was CMO of consensus and worked on bringing Ethereum to market with the first web 3 marketing team before anyone was calling it that. We were running a very decentralized comms department, we didn't control what anybody said about ETH or Vitalik's views but all we could do was grassroots bottom up Empowerment and support instead of controlling the narrative top-down So one of the most impactful things we did is we coordinated a global network of local Ether meet-up organizers because individuals had an identity API they wanted to use. Inspired by that we've been really successful so you pay attention to what people that are in your early community are already doing and figure out how to
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