5min chapter

In Growth We Trust: Marketing | Growth | Startups cover image

🔮 Digital gravity, Zero to one and AI writing w/ Cody Schneider from Swell AI

In Growth We Trust: Marketing | Growth | Startups

CHAPTER

How to Build Owned Media Channels for Startups

SSP: "It's all about the arbitrage. Like you're trying to get a message out there, like just, you know, until it's gone" The future of owned media is where creators build these own media channels and put them on top of their rails, he says. SSP: "I think that's what I'm most excited about ... how are people going to think about owned media?"

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