Molly Baz: From Bon Appetit to Personal Branding

Everything Molly Baz puts out — from her best-selling cookbooks Cook This Book and More Is More, to her Instagram pics and YouTube videos, to her wine brand — seems so perfectly cool and stylish, so carefully considered, so intentional. But also, so authentically HER. How does she do that? Well, as she tells Dan when he visits her at her home in Los Angeles, a lot of it has to do with her “innate confidence” in who she is and what she likes. As she puts it, “It’s just not that hard to decide whether you like something.” She explains what makes a quintessential Molly Baz recipe, and how she thinks about her signature visual aesthetic. Plus she takes Dan inside her recipe development process as she bakes the sixth version of a cornbread that will either end up in her newsletter, or in the trash.

The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Nora Ritchie, Jared O'Connell, and Ella Barnes.

Transcript available at www.sporkful.com.