2min chapter

The Daily cover image

Sunday Special: An Episode of ‘Hard Fork’

The Daily

CHAPTER

Those Hyper Targeted T-Shirts - What's Happening?

More established companies, which maybe have ad agencies or teams of people looking over the ads to make sure they're not crazy, maybe moving their money elsewhere. And so you've got this kind of dual situation where there's a lot of space open because the bigger advertisers are maybe somewhere else and it's cheaper for the smaller advertisers to then go in and fill that hole.

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