#141 Christie's Chips
The Pitch
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Launching a Plant-Based Snack Brand
This chapter explores the strategic approach to introducing a new plant-based snack brand, highlighting in-store promotions and consumer engagement. It addresses the significance of founder involvement in brand connection, along with plans for digital marketing and expansion into major retailers. The discussion also covers investment opportunities, pricing strategies, and the challenges faced by new brands in the competitive snack industry.
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