How to Achieve Embodied Carbon Values of Materials

It's really a tool to allow them to sell their material better. I think we're ways away from being able to achieve that currently. Once you factor in the construction and all the labor involved with assembling materials on site, there's that aspect of it as well. So I think it's definitely achievable by that 2050 goal, but it's going to take a lot of research,. A lot of smart people and just motivation in the industry as a whole to keep moving there.