109: Vanessa Dew on Kombucha, Entrepreneurship, and Pressure
The Madhappy Podcast
00:00
How to Position Your Brand as a Premium Beverage
I love liquid death marketing platform. They chose a lane and they're going hard into it. And I love that type of energy from a founding team, just what you're able to bring to the table and believe in it, have that vision and go. Yeah. So we always knew and thought of ourselves as a premium beverage, a premium kombucha at that. We signaled that not just through price point, but also where we showed up, who we had in terms of talking about the product. It's kind of like their body felt good and they wanted to treat themselves too. so it was more about that type of messaging to tap into they were going to be believers no matter
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