Hella Jongerius on experimentation, weaving and our obsession with the new
On Design with Justyna Green
How to Create Normal Answers and Hysterical Answers
"To be creative you have to be in an unknown world. To pull out of hysteria, your normal landing in a normal object or in a normal wording that's easy," he says. And what's one thing you cannot stand in design? Just one. I think that this honesty of the marketing. So the wording that is created around an object or a product that is just like bullshit and as if we are all stupid."
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