On Design with Justyna Green cover image

Hella Jongerius on experimentation, weaving and our obsession with the new

On Design with Justyna Green

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How to Create Normal Answers and Hysterical Answers

"To be creative you have to be in an unknown world. To pull out of hysteria, your normal landing in a normal object or in a normal wording that's easy," he says. And what's one thing you cannot stand in design? Just one. I think that this honesty of the marketing. So the wording that is created around an object or a product that is just like bullshit and as if we are all stupid."

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