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What wellness costs us

Explain It to Me

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Origins of the Wellness Industry

This chapter explores the historical roots and marketing strategies of the modern wellness industry, highlighting the use of pseudoscience to support health claims. It examines influential figures like John Kellogg and their peculiar beliefs, showcasing how their ideas have shaped contemporary wellness practices. The chapter also discusses the implications of the Flexner Report and the evolution of the concept of 'wellness' as defined by Howard Dunn in 1959.

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