S8E29: Bain New Market Entry Case Interview: Zenith Hotels
Strategy Simplified
00:00
The Risks of Launching Into a Region Like This for the First Time
The labor market could be a potential risk for them if they cannot find that much people to help. The second thing, especially for the hotel industry, the major risk is terrorism. So my final suggestion is increasing the market share if they can by putting in more rooms. And I think they can make break even in 10 years by 7.2% doesn't seem to be a good number.
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