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25min chapter
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Lenny's Podcast: Product | Growth | Career
Navigating SEO in the AI Era
This chapter explores the changing dynamics of SEO influenced by AI, stressing the importance of user empathy and content that aligns with customer needs. It addresses the unique challenges faced by B2B SaaS companies in SEO strategies and emphasizes the need for tailored approaches rather than one-size-fits-all solutions. The discussion also covers the investment in SEO, its effectiveness compared to traditional marketing, and the critical metrics for measuring success in alignment with business objectives.
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