50 - Brand vs. Demand | Demand Gen Live S1 x23
GTM Live
00:00
How Can Sails Collaborate Better With Marketing?
If the leadership is not allined, it will break down at some point. You need to get them bought into this so that they can get the rest of the executive team on board. And you can use that business case or that data to make a clearer point, but it's socializing this idea and understanding what people's objections are trying to change their minds. I think wehave a ground swell moving towards that.
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