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538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather Shannon

Embodied CEO

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The Biggest Struggle I Had Throughout the Process

The exercise that I had everybody do and is a core part of what I teach is actually inspired by Alex Hermose. And so usually what happens is people do that and they realize, Oh, I haven't dug deep enough in exploring these. So yeah, it was a lot of work. But you dug into that. It's the foundation of everything we do.

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