Digital Marketing - You Never Know Who's at Which Stage

I was an internet marketing podcast old school. 18 months before I made contact with the internet marketing guys. So there's definitely a you've got to build that relationship as well. And sometimes going from the top to the middle or the bottom of the funnel, you need to build trust. If you're sitting there going, buy that stuff, buy a stuff you're not building trust. What you're doing is actually your team. You can take it too far.