Introduction

Whatever you are when you're small gets amplified when you grow. So if you're starting any kind of online community (social media, ecommerce, crowdfunding), be careful what you cultivate. Caterina Fake has founded or invested in companies with interesting and influential communities — Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have a responsibility to shape the community from day one -- because the tone you set is the tone you’re going to keep, even as you go viral.

Hear Caterina's own brilliant podcast, Should This Exist? https://shouldthisexist.com/

Read a transcript of this interview at: https://mastersofscale.com/caterina-fake-build-a-more-human-internet/

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