6min chapter

The Content Strategy Podcast cover image

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

The Content Strategy Podcast

CHAPTER

The People Process Is All People Process

Our content is the reflection of ourselves. And the more coherent we become, the more coherent our content becomes. We're moving from tribalism into the ability to gain a shared fabric of shared coherence. It's far more important than being an expense in a pand l in one department's single quarter. Our con lives over time and it does work - but i can't just flip a switch and give you a new org chart or tell you that everything's going to be fine.

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