Episode 44: Cruce Saunders, [A] - Content systems and customer journeys
The Content Strategy Podcast
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The People Process Is All People Process
Our content is the reflection of ourselves. And the more coherent we become, the more coherent our content becomes. We're moving from tribalism into the ability to gain a shared fabric of shared coherence. It's far more important than being an expense in a pand l in one department's single quarter. Our con lives over time and it does work - but i can't just flip a switch and give you a new org chart or tell you that everything's going to be fine.
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