“F--k Everything, We're Doing Five Blades”
Decoder Ring
00:00
Gelett's Disposable Razor Crisis
The company that had helped invent disposability was now selling a product that was too disposable. By the late eighties, with profits flat, corporate raiders circling and disposable razors close to 50 % of sales, some executives finally decided to tackle the problem. A blunt british executive named john simons led the rebrand. He hated posables so much that in one meeting, he threw some good news raisors on the ground and crushed them under his heel,. Under simon's gellett would't stop selling disposables altogether, but it did stop advertising them, even as it planned to re advertise the whole company.
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