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6min chapter
How a Major Label Markets an Artist Without TikTok
The New Music Business with Ari Herstand
Sleepy Hollow's Platform Is Spotifi, Strike Out
The perception of major label marketers right now is a, you know, nd, thanks to halsey, and thanks to the rest or whatever. But i was struck that sleepy hollow really doesn't have much of a tiktok presence. I think sleepysa hegreat example. O, you don't really need all platforms to win. You just need to do one really well. It's the same thing with sleepy and spofid. When he drops the music, people pay attention. Straight on. The song 20 55 has 370 thousand avideo creations on just the song. If like anybody that's listening to what once to understand what i'm saying, just search
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