
Astor Chambers' Game-Changing Work With Pharrell, Nike, and Adidas
The Complex Sneakers Podcast
00:00
The Influencer Seating Program
I created a influencer seating program and what I did was we started with we did New York Atlanta LA and Chicago And we had key individuals we had one individual in each one of those who would own identifying ten people in your city within your you know your village that everyone looks up to. On a quarterly basis I would fly to each city and I would sit down with all these influencers and I'd hand them out the shoes that they were gonna be wearing. We would then ask for the surveys back similar What I did in college yeah the surveys back of what people thought about our brand. It's all love whenever we see each other in a huge huge amount of appreciation on both ends
Play episode from 48:36
Transcript


