Navigating Data Activation in a Privacy-Conscious Landscape

What is the future of Customer Data Platforms in the context of recent acquisitions, the modularization of their offerings, and the privacy compliance challenges of first party data activation? 

Matthew Niederberger is a seasoned Martech consultant with years of experience helping global organizations unlock the full potential of their marketing technology investments. As the founder of MarTech Therapy, his mission is to guide companies in optimizing their Martech stacks to drive better customer experiences and business outcomes. 

With a deep understanding of Customer Data Platforms and a passion for bridging technology with strategy, Matthew brings both technical expertise and creative insights to the table. Beyond consulting, he shares his knowledge through his podcast and short-form videos, making complex topics accessible and engaging.

References:

• Martech Therapy
• Matthew Niederberger on LinkedIn
• Jonathan Mendez: making the most of first-party data in the age of AI (Masters of Privacy)
• Tejas Manohar (Hightouch): data activation and composable CDPs in a privacy-first world (Masters of Privacy)
• IBM sued again in storm over Weather Channel data sharing (The Register)
• NBC, Peacock SDKs Let 3rd Parties Secretly Collect Users' Viewing History: Class Action
• Twilio’s Software Development Kit, Segment, Embedded in Various Mobile Applications May Constitute a Violation Under CIPA 
• [ES] Paco Roldán: the CDP before the law, the logic, and the future (Masters of Privacy)