2min chapter

Cortex cover image

21: The E-Myth Revisited

Cortex

CHAPTER

Is This a Good Book for Small Business Owners?

The book is intended to help people turn around their small businesses when they're in trouble. The sales pitch of it might be that it is for someone who is running a small business feels ridiculously overwhelmed and overburdened by the business. "I was not in a position to drive value from it before I even had a business to be running at all," he says.

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