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The Price of Newspapers and Magazines
According to the CPI, over the prior 10 years, the price of newspapers and magazines had gone up about 30%. According to the CPI in 2013, magazines and newspapers were 30% more expensive than they were in 2003. And so what hedonics is, is the statisticians who compute the CPI, they look at a product and they don't use the actual price. They subjectively decide if they think that product got better. Now maybe it didn't get better. A lot of times stuff gets worse. The politicians decide what to put in the basket and what to take out. There's all this substitution.