Choosing to Be Bad Is Your Only Chance at Achieving Greatness

You write about something that you learned after reading francis fry and ann morris's wonderful book, uncommon service. And they state, choosing to be bad is your only shot at achieving greatness. resisting it is a recipe for mediocrity. You go on to recommend that in order to be great at anything, you must decide what to be bad at. Tell us why you need to decide that.