A Gamble in Luxury Fashion: The Rise of Strategic Investments

How a communist mime artist became the billionaire boss of a luxury fashion house. Miuccia Prada changed her name, then made it famous with one of the runway’s biggest brands. BBC business editor Simon Jack and journalist Zing Tsjeng explain how the Italian fashion designer turned her grandfather’s shop into a fashion powerhouse. Alongside her husband, she’s run her empire from Milan for over four decades, becoming known affectionately known as ‘the master of ugly’. Simon and Zing look back on her life before deciding if they think she’s good, bad, or just another billionaire.

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