It's interesting to me how this stuff comes round. It seems so ciclicl of people talking about advertising revenue in publishing companies. But a lot of what the newspaper figured out with games, which we do at morning boro, with a start and an end, that all makes a lot of sense ono its. Those are the right things to do, getting people to pay for content. Like meatig companies are acting as if subscriptions on this whole new thing. No, you used to have like, ten year old boys on the corner yelling, you know, buy your newspaper for a penny, right? People have been paying for content forever. I think what shocks mecompan