How to Get the Most Out of Your Customers

Ike: Get out there and talk with tem, survey them, you know, ask questions. And the guys that do a real good job at surveying their audience, whet kind of saves you that stuff from doing it yourself. What if sometimes the customers don't know they have a challenge? How do you go about educating them? Ike: I find this to be true with ta lot of people, is they don't tell em all time, like, you don't know what youdon't know.