How Did You Jump Into Something Like a Weapon?

At what point did you jump into something like a weapon or? I'd love to know that. Just bunny trail in here for a second. Ye, ye, yes. We started cut up our journey with wat edwith ads on. Then we started to do some kind of nurture. So starting to educate, taking their interests. And then lastly, and again, thats relatively low lift in terms of time you can reach a large audience.