Building an SEO Strategy -- Brandon Schakola //Overstock
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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What's Your SEO Strategy?
Overstock.com's senior director of SEO talks about how to create an effective strategy. Brandon: "You need to be identifying where do you sit in these core initiatives" The company itself is going to have its own issues, he says; it can't just focus on one thing at a time.
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