Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company. They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive marketing (Outreach vs. Salesloft vs. Clari), why you need to spend the budget, how to hire and navigate career progression, and her career as a marketing leader.
Follow Sydney: https://www.linkedin.com/in/sydsloan/
Follow Dave: https://www.linkedin.com/in/davegerhardt/
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Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
