In to day's episode, we see the rise and fall of cloud dale as a sello. At one point, they sold four out of every ten products on amazon india. The government instituted a new policy where market places were no longer allowed to meddle with prices or own the goods being sold on the platform. Amazon created preon business services limited, a joint venture with naraand motis catamaran ventures. This company, in turn launched cloud tail and cloud tale act as a proxy for amazon selling products on its platform.