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3min chapter
We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
Retail Media
Retail media is now for the first time being seen by the entire industry, CPGR retail or service providers included as a viable media option. It's moving away from lower funnel activation to true brand based decision making on what the campaign should look like. The biggest transition in digital marketing this year probably had nothing to do with retail media but helped drive much of the growth of retail media.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode