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Ask Me Anything: January '23

The Unofficial Shopify Podcast

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Are People Buying Things on TikTok?

I don't think so. Are people buying things on TikTok? I don't know. What's funny, the really successful stores, it's still the same core playbook. We got a client that has a website that was one of the worst websites we've ever dealt with just in terms of like age. It's like this is a 2005 website. They didn't even have a logo on it. So I'm not. This is who you get your advice from. You would think like, yeah, it's technology. Like we've got all these tools are constantly moving. But like the core fundamentals, it's always the same.

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