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Chris Sanderson 'The New Extraordinary: making better futures happen for global businesses'

The New Abnormal

CHAPTER

The Ear Future Lab - A Conversation With Martin Raymond

Martin raymond and i set the business up 20 years ago, but we had previously both been working as journalists and as free lancers. And our methodology revolved around this notion of what we call, and continue to call cultural triangulation. You know, that process of using coordinates to establish the point on a map, so that you can then use the fourth coordinate to chart your journey ahead and your journey into the future. I ean one of the one of heesoded the aspects of certainly, this conversation coincides with the epic twentieth anniversary of the ear future lab launching,. So o e just just talk us through the the story. And andi no some of the perhaps high

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