Harnessing AI Tools for SEO and PPC Management

Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends.

In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews.

We also explore how Redditors are manipulating search results and whether we can trust online reviews anymore.

Don't miss it!

Resources

1. Google’s AI-Organised search results
2. Google Shopping’s personalised feed
3. The Verge’s article on personalised Google Shopping feed
4. Redditors disrupt AI Overviews with fake restaurant reviews

Sponsors

Experience the evolution of SE Ranking

Try Optmyzr - Made by PPC people, for PPC people

Chapters

00:00 Introduction

00:10 Conference Season and Travel

01:40 Sponsor: SE Ranking

03:12 Sponsor: Optmyzr

06:01 AI in Search 2024

06:21 AI Organized Search Results

14:03 Personalized Shopping Feeds

26:55 Financial Advice Inaccuracies

28:52 Financial Advice Regulations in the UK

29:08 US State Laws vs Federal Laws

30:12 AI Overviews and Legal Nuances

31:00 Disclaimers and User Trust

33:39 Accuracy of AI-Generated Content

39:56 Reddit's Influence on Search Results

46:12 User-Generated Content: Pros and Cons

49:25 Conclusion and Upcoming Content