Jon Cohen "Understanding what people think, when you can't trust what they say"
The New Abnormal
The Difference Between Quant and Qualitative Research
When you talk about the differences between quant and qualan look at it through the prism of a democracy versus meritocracy, says renisi alsodestem. If you ask a hundred people what they think, which of the how they feel about your idea? It is a democracy, it's, it's a d democracy. So one person, one vote, and every vote carries equal weight. The world of research tat i advocate, is one where you listen to what everybody has to say,. You look for the four types of response, and then take responsibility and work out which response matters most., he adds.
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